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The blog is an excerpt from the e book Producer's Digital Marketing Mix . Why is promoting construction products important? As a new marketer at a building products company, you may be asking yourself this very question. Or maybe you've worked in the construction industry for years but now find yourself in a marketing role. Or, maybe you're just looking for inspiration. Anyway... Marketing matters to manufacturers in the same way it does to any other industry Your goal is to promote products and/or services. Who is your target group? Reaching architects, engineers, designers and contractors AECO with products is not an easy task. As we wrote in our last post about why every manufacturer needs a digital strategy , marketing of building products is similar to B B marketing of course, adding the process of getting the product into the design specification. diagram Regardless of the level of complexity, it is important to remember that architects, engineers and interior designers are people, not robots.
Sure, their decisions are heavily influenced by the many stakeholders involved in photo editing servies construction projects , as well as the aspirations of their company and client. But just like any other person, they are guided by logic and emotions. By using a multi pronged approach, you will help build your brand, attract more customers and introduce new products to the market. But how to do it? Why you should build a brand online Marketers working in the production sector of the construction industry must create a solid strategy to reach the recipient and include several different touchpoints both online and offline. Trade shows have been a staple in this industry since the beginning of time. Therefore, the introduction of digital tools has changed our behaviors and habits. In our industry, the adoption and mandate! of BIM, or building information modeling, may be one of the biggest digital catalysts.
Does digitalization change the rules of the game? Our study certainly shows this statistics More statistics can be found here Manufacturer's digital marketing mix > Message, content and distribution Standing out from the competition by creating a unique strategy for your products will be key to gaining an advantage on the market. Your communication strategy must focus on the way your potential customer thinks, behaves and solves the problem thanks to a given product. Regardless of whether they are architects or designers, adapt your message to each of them. Another important factor is to design your content to build awareness, educate and delight your target audience.
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