|
How to identify prospects through listening As we said previously, both existing and potential customers trust social networks with an enormous amount of valuable information about their nes , purchasing habits and business priorities . The commitment requir of salespeople is to pay attention and intercept them , monitoring conversations that mention the company, the reference market and competitors. The focus must be on defining the challenges that make these users the ideal customers for the company that has perfect solutions to overcome them.
New Call-to-action Furthermore, these intelligence activities serve to identify contacts between sellers and target wedding photo editing service customers, such as pages follow and social friends in common: this is essential data for personalizing the messages that will accompany the connection request. Be present in person Chatbot technology has reach very high levels from the point of view of effectiveness for BB marketing , due to its ability to convert site users into leads , but also to qualify them . If there is one aspect that cannot be delegat to automation.
However, it is the building of a relationship: therefore, the use of bots to automatically send connection requests on social networks, comments or likes on posts is not recommend . social selling - chatbot To always be present in person, it is essential that the corporate and personal social profiles of salespeople are optimiz to convey an authoritative image with respect to their field of activity. A useful tip? Try looking at your company's LinkIn page, putting yourself in your customers' shoes: is there enough information to generate trust? Add value to the customer experience The meeting point between social selling and content marketing lies here: to be successful, you ne to provide target users with the right content, at the right time.
|
|